Payment Processing for Online Businesses

While having lunch two days ago with my fellow group members, the subject of payment gateway for online businesses come up at the table. We concur that it's important to make sure that payment gateways on our sites are secured It is generally agreed that the few most common, secured and reliable payments gateway would be PayPal, VeriSign (whose payment gateway had been acquired by PayPal) and ClickBank.

We noted that another wide-used method would be using credit card payment gateway. There are a number of issues that need to be addressed:

• Often online companies are not able to swipe their customers' credit cards through a card swipe machine (as in physical stores and shops) and cannot obtain their signatures, they are often classified as high risk businesses.
• Merchants need to answer the question of how secure a credit card transaction is. Customers need to know that the transaction is done professionally that comes with a refund policy and legally protected.
• Merchants who offer credit card service must use a renounced or trusted credit card company.

However the benefits of online credit card transaction for online business owners out-weigh the risks or issues as mentioned above:

• It is an obvious fact that cash cannot be safely sent through mail;
• Cheques (or checks) take time to clear, a tedious and time consuming process which weighs down the merchant and customer;
• Credit card transaction is fast and done almost immedaitely by the click of a button;
• Credit cards transaction through a secure server will give customers confidence in legitimacy of the merchant. There are many servers striving to provide top-notch security transaction.

Research into credit card payment providers show MsMerchant Account is one company providing great online credit card transaction, at the same time offer merchants the best available transaction rate.

MsMerchant Account has been offering processor services to many established industries and even to new merchants, no matter they are small, medium or large businesses.

MsMerchant Account accepts and processes Visa, MasterCard, American Express (Amex) and Discover. Merchants will be able to reach to a much wider spectrum of customers gloablly.